Untangle The Human Mind And Understand Your Customer.
Are you spending money on advertising but not getting the results you want?
That’s because you are thinking about marketing in the wrong way.
Marketing is all about influencing and persuading your customer and that all boils down to one simple thing – the brain and how it makes decisions. And the answers to this are found in the worlds of neuroscience, sociology, psychology, and economics.
Once you know how to influence your customers at a brain level, you’ll never waste a penny on marketing that doesn’t work. Better still you won’t get caught up in the latest trend or tactic, you know what works. Every. Single. Time. Plus you can utilise this and start to get results for free.
Simon hawk has worked in marketing for over 15 years for some of the biggest brands in the world, but frustrated by a lack of science and framework he dedicated himself to truly understanding the brain and how it can be harnessed to improve marketing. The result is that he has created The Decision Expedition – a journey to understand how your customers really make decisions.
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