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The Decision Expedition

Coaching Business Owners, Marketers and Sellers To Influence Customer Decision Making

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The Decision Expedition:
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Come On A Journey To Understand How Your Customers Really Make Decisions.

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Meet the Founder

Founder

Simon Hawk is a marketing professional with 15 years’ experience leading major campaigns for the likes of Etihad Airways, Hugo Boss and Marriott Hotels. Frustrated by a lack of science and framework in marketing he created “The Decision Expedition” to make marketing all about the most important part of any customer – the brain.  

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The Decision Expedition takes business owners on a journey to add science to their marketing.

About The Company

Influence your customer’s decision making by incorporating learnings from neuroscience, sociology, psychology, and economics into your business and apply lessons in choice architecture, pricing psychology, non-conscious goal making, being memorable and more.  I help businesses develop their sales and marketing strategies that actually work because they are based on science.

I aim to provide 2 things:

1. Education: An understanding of how your customers REALLY make decisions

2. Solutions: A coach for you to drive business success by applying these techniques in the real world

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Excel Your Business.

Are you ready to unlock your customer's mind?

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Grow your potential.

More of a visual learner?

Discover Your Peak With My Online Course.

Online Course

Work Directly With Me..

"The Decision Expedition grew our business ten fold"

Are you spending money on advertising but not getting the results you want? That’s because you are thinking about marketing in the wrong way. The Decision Expedition is a framework for small business owners, entrepreneurs and marketers to understand how customer’s really make decisions and implement learnings from neuroscience into their marketing.
Online Course
About The Program

About The Book

Get the new book. "The Decision Expedition"

And Discover The Keys To Unlocking How Your Customer Thinks.
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Get the eBook

Testimonials

I've stopped wasting my marketing budget, started using marketing techniques that actually work, and I now have a framework to use for all the marketing I ever do from now on. I highly recommend The Decision Expedition as a journey every small business owner should take!
- Adie Jones
The Decision Expedition completely changed my approach to marketing. I now understand what I am trying to do, and have found out that many of the most effective things I can do don't even cost any money. 5* recommended.
- Tom Ignes
At last a marketing course for small business owners that makes sense and helps! The Decision Expedition made complicated subjects like neuroscience easy for me to understand, even though I am not a marketer by trade, and gave me simple applicable tips that I was able to apply immediately to my business.
- Sam Tiens

The Decision Expedition:
Seat 1A

TDE New Transparent Logo
A Journey To Understand How Your Customers Really Make Decisions.

Get In Touch

I’d love to work with you.
Please drop your details below and I’ll be in touch.  Or give me a call: +61 439 173 373

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