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Is AI something that can help you?

AI is here and growing and has a lot to offer business owners and marketers. The question is how should businesses be using this new AI technology...
In today’s rapidly evolving business landscape, companies face the challenge of standing out and capturing the attention of their target audience. To succeed in such a competitive environment, it is crucial to understand how customers make decisions and tailor our sales and marketing strategies accordingly. This is where the intersection of science and business becomes invaluable.
Unlock the secrets of success with "The Godfather: Anchoring the customer experience." Join us as we delve into the captivating world of The Godfather, revealing invaluable insights to boost your business. In this episode, discover the art of anchoring and its potential to revolutionize your sales strategy. Learn the significance of the foot-in-the-door technique, master the art of offering enticing free trials, and unlock the remarkable power of doing your customer a favor. Don't miss out on this engaging discussion that will empower you to close more deals and elevate your customer experience. Tune in now and harness the wisdom of The Godfather to anchor your way to success!

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About The Founder

Simon Hawk is a marketing professional with 15 years’ experience leading major campaigns for the likes of Etihad Airways, Hugo Boss and Marriott Hotels. Frustrated by a lack of science and framework in marketing he created “The Decision Expedition” to make marketing all about the most important part of any customer – the brain.




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